Customers First

In this series we are looking at what we can learn from entrepreneurs about restarting our businesses post-lockdown. Many startups have adopted Design Thinking. The shortest definition of design thinking is to focus on the needs of the people you serve.

Jesus reminded us in Matthew 22:39 to “love your neighbor as yourself.”

Some startups use a process called Customer Discovery. This requires actually talking to real customers about the problem that your product addresses, but not about your solution. You want to understand the challenges they face, how they’ve tried to overcome them, and what works and what doesn’t.

From what you learn, start to see how your approach fits with their reality. Are you loving them as yourself? Can you make their life even better?

Today’s Integrity Moment was adapted with permission from the writings of Russ McGuire.

Learn more about Rick Boxx and Unconventional Business Network